Meta Specialist (Meta Business & Ads Expert)

Job overview

We are looking for a highly skilled Meta Specialist who has in-depth knowledge of the complete Meta ecosystem. The ideal candidate will be responsible for end-to-end setup, configuration, and management of Meta accounts, ensuring a strong foundation for performance marketing and accurate tracking.

Experience - 1 - 3 Years 

Salary - 20,000 - 30,000 /- Month

Key Responsibilities:

1. Meta Account Setup & Configuration (Core Responsibility)
   
   • Set up and manage Meta Business Manager from scratch
   • Create and configure:
     • Business Accounts
     • Ad Accounts
     • Meta Pages & Instagram Accounts
     • Pixels & Conversion Tracking
   Structure and organize all business assets within Meta Portfolio
   Manage user roles, permissions, and access control 

• • Implement Meta Pixel, Conversion API (CAPI), and event tracking
  • Ensure accurate data tracking for leads, conversions, and user behavior
  • Troubleshoot and resolve tracking issues and account errors

• • Configure Ads Manager structure aligned with business goals
  • Set up campaigns with proper:
    • Objectives
    • Audience targeting
    • Budget structure
  Ensure campaigns are technically sound and ready for scaling

• • Work with Meta Developer tools / APIs
  • Set up and manage:
    • App integrations
    • Webhooks (if applicable)
    • Conversion API integrations
  Coordinate with developers for advanced tracking and automation

• Ensure adherence to Meta policies and ad guidelines
• Monitor and maintain account quality, verification, and security
• Handle account restrictions, verifications, and troubleshooting

• Maintain clear documentation of:
  • Account structure
  • Asset mapping
  • Access controls

Requirements

• Bachelor’s degree in marketing, Communications, or related field.
• 1–3+ years of hands-on experience working with Meta Business Suite / Business Manager
• Proven experience in end-to-end Meta account setup and configuration
• Strong understanding of:
  • Meta Portfolio structure
  • Ads Manager
  • Pixel & Conversion API
Experience with Meta Developer tools / integrations (preferred)
Basic understanding of digital marketing funnels and performance tracking 
• Ability to work independently and manage multiple campaigns simultaneously.
• Candidate must Have own Laptop
• Stay in Pune, Near by Magarpatta 

Preferred Certifications

• Meta Certified Digital Marketing Associate / Media Buying Professional